Two animated films to launch the new identity and show the product behind it.
A fully animated brand film built around the new identity, with the Intel reference guiding the pacing, confidence and transformation logic.
A fully animated product film built around Reign’s interface, product message and the Higgsfield direction discussed.
Every option includes one fully animated Rebrand Video and one fully animated Product Video. The difference is duration, custom scene development and the number of launch assets delivered.
The complete production scope discussed for both main films.
The closest match to the ambition and result discussed with Reign, carrying the complete visual language through both films.
A complete animated story introducing the transition from Phoenix to Reign. The additional time allows context, progression and a stronger final reveal.
The complete Higgsfield-aligned direction developed specifically around Reign’s product and identity, with more custom scenes, environments, camera work and scene-level detail.
A longer Rebrand arc and a denser network of custom Product scenes and environments.
The decision comes down to three variables: how much meaning the Rebrand film can build, how far the Product film’s custom visual language goes and how many campaign outputs are delivered.
| Production variable | Basic $10,000 | Full $13,000 | Full + Campaign $16,000 |
|---|---|---|---|
| Core films | |||
| Rebrand Video duration | Up to 15 sec | Up to 30 sec | Up to 30 sec |
| Product Video duration | Up to 60 sec | Up to 60 sec | Up to 60 sec |
| Fully animated production | Included | Included | Included |
| 16:9 masters | Both films | Both films | Both films |
| Production depth | |||
| Rebrand approach | Concentrated announcement | Complete transformation story | Complete transformation story |
| Product scene complexity | Slightly simpler | Complete scope | Complete scope |
| Camera and transitions | Selective complexity | Advanced throughout | Advanced throughout |
| Scene-level detail | Streamlined | High-detail | High-detail |
| Visual environments | Fewer distinct environments | Greater scene variety | Greater scene variety |
| Campaign output | |||
| 9:16 versions | — | — | Both main films + shorts |
| 4:5 versions | — | — | Both main films + shorts |
| Short Product Videos | — | — | Three edits |
| CTA variations | — | — | Up to three directions |
| Commercial | |||
| Rebrand Video | $2,000 | $3,500 | Included in Full |
| Product Video | $8,000 | $9,500 | Included in Full |
| Campaign Package | — | — | $3,000 |
| Total investment | $10,000 | $13,000 | $16,000 |
To meet the requested schedule, PING Studio will assign additional specialists and run several production stages in parallel. The accelerated structure is already included in the package pricing.
The schedule depends on receiving the required materials at the start and consolidated feedback within the agreed review windows.
Each stage becomes the approved foundation for the next one, so Reign can make important decisions before they become expensive animation decisions.
We define the content sequence, narrative, product messages, purpose of each scene, approximate pacing and final CTA before visual production begins.
The approved structure becomes a visual sequence establishing composition, typography, UI placement, key moments, framing, transitions and the relationship between scenes.
The storyboard moves into animation, UI motion, typography, camera work, transitions, compositing, music editing, sound design and final polish.
Feedback should be consolidated internally and delivered as one clear response per round.
Reopening approved work may require scenes or assets to be rebuilt, later stages to be updated, additional specialists to be assigned or the timeline to move. We review the impact and agree any change before starting it.
The accelerated schedule only works when the production team starts with stable inputs and one consolidated decision path.
Yes. Every option includes one fully animated Rebrand Video and one fully animated Product Video.
Select the level that matches the launch ambition. The summary stays editable before anything is sent.